Chapter 8 – Planning: The Strategies of Public Relations September 17, 2008
Posted by sgdavis6439 in Reading Notes.Tags: planning process, PR plans, qualities, written plan
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- In order for effective public relations to occur, various plans are created and implemented. There exist three categories of PR plans: Ad Hoc plans, Standing plans, and Contingency plans.
- Plans are essential to good public relations for the following six reasons:
- Keep our actions in line with our organization’s values based mission
- Secure necessary resources
- Help control our destiny
- Help achieve consensus
- Allow effective management of resources
- Following the establishment of an organization’s business goals the several phases of the planning process begin; consensus building, brainstorming, and the written plan make up these phases. The written plan details the goals, objectives, strategies, and tactics to be used throughout the process.
- The following qualities are vital to a good plan.
- Supports a specific goal of your organization
- Stays goal oriented
- Is realistic
- Is flexible
- Is a win-win proposition
- Is values-driven
