Sgdavis6439′s Weblog

The Cluetrain Manifesto: 95 Thesis October 2, 2008

• New media technologies are changing everything about the world we live in. These technologies need to be embraced! Relevant publics are more accessible than ever before and what they have to say needs to be listened to.
• Companies and organizations who are not utilizing these new technologies and continue to communicate to their publics through outdated ways believing them to be just as effective are falling behind.
• People are allowing companies easy ways to understand what they want; the companies who are catching on and becoming part of these communities are becoming more successful while others are being passed by.
• Most companies do not realize they are falling behind even as it happens. The languages between markets and companies are changing and evolving, and those who can communicate in these new languages are benefiting greatly because they are employing the invaluable tool of direct feedback.