Unwarranted Suspension Brings Rays Even More Publicity October 20, 2008
Posted by sgdavis6439 in PR Connections.Tags: Ray-Hawk, Rays, Sharples, Tampa Bay Rays
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If the story of the Rays’ 2008 season was not intriguing enough already as they head to the World Series with one of the youngest teams in baseball and a payroll that is $150 million less than that of divison rivals the Red Sox and Yankees, Zach Sharples is drawing even more positive attention for the Rays this post season. A few days ago ESPN featured a story on Sharples, a 12-year old a resident of Florida and die-hard fan of the Tampa Bay Rays. Following the example of his heroes who make up the Rays roster, Sharples decided to get what is now being called a “Ray-Hawk,” more commonly identified as a mo-hawk, to show his unwavering support for his favorite team. Unfortunately Sharples principal did not share the same enthusiasm over the Rays incredible performance this season, and suspended him for 3 days for a dress code infraction. While the story did not provide much positive PR for his local middle school, Zach Sharples has become a living testament to the miracle team that is now making a run at the 2008 World Series, and brought even more positive publicity to the Tamp Bay Rays organization.
