Sgdavis6439′s Weblog

Great PR: Chik-Fil-A Guest Speaker November 18, 2008

Today in Dr. Wiesman’s Conflict Management class (Comm 362), we had a guest speaker from Chick-Fil-A come in to speak to us on dealing with conflict in the work place.  I cannot remember her name at the moment, but she and he husband own the Chick-Fil-A located on Pelham road in Greenville.  She started by providing us with some background on the interesting history of the company, telling us how Chick-Fil-A really is different from other fast food restaurants.  I have always been a fan of Chick-Fil-A, but this presentation really improved my overall thoughts on the company.  Both the coporate supervisors and individual owners are expected to take pride in providing a quality product and unprecendented service which is demonstrated in every branch.  The procedures the company has in place that include extensive background checks and interview process ensures that each of the 40 or so candidates they chose for franchise ownership from a pool of over 40,000 applicants each year are among the best.  In doing this, Chick-Fil-A has gained a reputation everywhere for their great service and quality food in comparison to all other fast food restaurants.  After offering an explanation that greatly improved everyone’s impression of Chick-Fil-A, we were all given a cuopon for a free Peppermint milk shake, one of their new featured items.  By taking the time to come in after work hours to a 5:45 class on a Monday afternoon, this lady created an opportunity to enhance the image of her business among an audience that will definitely contribute to their business for years to come.