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Yogi Berra Won’t Miss This Place… October 27, 2008

Posted by sgdavis6439 in PR Connections.
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Arguably the most historic landmark in all of Major League Baseball, Yankee Stadium was closed on September 21, 2008. Yankee Stadium was the home field of such greats as Babe Ruth, Lou Gehrig, Mickey Mantel, Joe Dimaggio, Yogi Berra, and countless others over the years, becoming more than just a field; it became a symbol not only of great a city and its people, but America’s national pastime. Due to the magnitude of the event, both Major League Baseball and the Yankee’s Organization capitalized on it as an opportunity to extend the game to new and old audiences alike, bringing them together for a historic event that did not celebrate rivalries and competition, but the love of the game.  Additionally, many fans of both the Yankees and baseball alike were  outraged by the idea that this piece of history would be demolished and  gone in just a few short months, so the Yankees needed to find a way to  help their fanbase embrace the neccessary change to the new stadium across the street. The following video was a great PR move on the part of the Yankees and Major League Baseball to address the situation surrounding the losing of historic Yankee Stadium.

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