Blogging & Blogger Relations October 28, 2008
Posted by sgdavis6439 in Responses.Tags: 50 step process, blogosphere, case study, corporate
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Needless to say, all of these blogs were full of extremely helpful information regarding how to start blogs, how we should go about blogging, how we can improve our blogs, how we can improve our status in the blogosphere, how to be successful in blogging, etc. Out of all of the posts I found three particularly appealing: David Meerman Scott’s “5 Corporate Blogging Mistakes and How to Avoid Them,” Chris Brogan’s “50 Ways to Take Your Blog to the Next Level,” and my favorite, PRSquared’s “Blogger Relations Case Study: Mommybloggers.“ I enjoyed Scott’s blog because it provided helpful insight on how to successfully go about getting involved in the blogosphere, starting your own blog, and what you need to do in order to be successful at the corporate level once you have a blog. Brogan’s post detailed a well delivered 50 step process by which providing clearly delivered messages, a visually appealing site, thoughfully written posts, and well-promoted blog, you can successfully build business and take your blog to the next level. Lastly, I found the case study of “Mommybloggers” to be extremely interesting. The methods used to reach a new target market were planned and executed very well, which was proved by the overall success of the NEAT Receipts Scanners among the previously untapped market of mothers.
Yogi Berra Won’t Miss This Place… October 27, 2008
Posted by sgdavis6439 in PR Connections.Tags: historic landmark, Major League Baseball, Yankee Stadium, Yankees, Yogi Berra
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Arguably the most historic landmark in all of Major League Baseball, Yankee Stadium was closed on September 21, 2008. Yankee Stadium was the home field of such greats as Babe Ruth, Lou Gehrig, Mickey Mantel, Joe Dimaggio, Yogi Berra, and countless others over the years, becoming more than just a field; it became a symbol not only of great a city and its people, but America’s national pastime. Due to the magnitude of the event, both Major League Baseball and the Yankee’s Organization capitalized on it as an opportunity to extend the game to new and old audiences alike, bringing them together for a historic event that did not celebrate rivalries and competition, but the love of the game. Additionally, many fans of both the Yankees and baseball alike were outraged by the idea that this piece of history would be demolished and gone in just a few short months, so the Yankees needed to find a way to help their fanbase embrace the neccessary change to the new stadium across the street. The following video was a great PR move on the part of the Yankees and Major League Baseball to address the situation surrounding the losing of historic Yankee Stadium.
Unwarranted Suspension Brings Rays Even More Publicity October 20, 2008
Posted by sgdavis6439 in PR Connections.Tags: Ray-Hawk, Rays, Sharples, Tampa Bay Rays
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If the story of the Rays’ 2008 season was not intriguing enough already as they head to the World Series with one of the youngest teams in baseball and a payroll that is $150 million less than that of divison rivals the Red Sox and Yankees, Zach Sharples is drawing even more positive attention for the Rays this post season. A few days ago ESPN featured a story on Sharples, a 12-year old a resident of Florida and die-hard fan of the Tampa Bay Rays. Following the example of his heroes who make up the Rays roster, Sharples decided to get what is now being called a “Ray-Hawk,” more commonly identified as a mo-hawk, to show his unwavering support for his favorite team. Unfortunately Sharples principal did not share the same enthusiasm over the Rays incredible performance this season, and suspended him for 3 days for a dress code infraction. While the story did not provide much positive PR for his local middle school, Zach Sharples has become a living testament to the miracle team that is now making a run at the 2008 World Series, and brought even more positive publicity to the Tamp Bay Rays organization.
The Cluetrain Manifesto: 95 Thesis October 2, 2008
Posted by sgdavis6439 in Responses.Tags: communicate, communities, companies, markets, new technologies, publics, technologies
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- New media technologies are changing everything about the world we live in. These technologies need to be embraced! Relevant publics are more accessible than ever before and what they have to say needs to be listened to.
- Companies and organizations who are not utilizing these new technologies and continue to communicate to their publics through outdated ways believing them to be just as effective are falling behind.
- People are allowing companies easy ways to understand what they want; the companies who are catching on and becoming part of these communities are becoming more successful while others are being passed by.
- Most companies do not realize they are falling behind even as it happens. The languages between markets and companies are changing and evolving, and those who can communicate in these new languages are benefiting greatly because they are employing the invaluable tool of direct feedback.
