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Yankees utilize bottomless wallet once again… September 22, 2008

Posted by sgdavis6439 in PR Connections.
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While doing some blog surfing in the aftermath of what I think is a great American tragedy (the closing of Yankee Stadium) I came across this article.  I thought it was an interesting way for the most hated team in sports to try and boost their image nationwide; what’s $1 million to an organization who spends nearly $200 million a year on its players’ salaries (and will not make the playoffs I might add)???  However, with sentiment surrounding the closing of baseball’s most famous landmark, it may have been a strategically-timed move on the part of the organization—-it should simultaneously provide assistance to a group in dire need, quiet baseball cynics as the season closes for a team with no excuse not to be a perenial playoff contender, and divert attention away from the decision to destroy a valuable piece of American history.  Although as an Orioles fan I find it impossible to not despise the New York Yankees, it is nice to see the Steinbrenner’s  throw some of that seemingly endless cash towards a good and worthy cause…

Comments»

1. prprofmv - September 23, 2008

hehe, good analysis, Steve.

It amuses me that I can see you’re not a Yankees fan (to say the least) but still manage to comment appropriately on their strategies, while inserting a bit of humor (and a poke) here and there.

Nice post!

The only thing that would’ve made it better is to give more hints about what’s in “this article” and what they gave the money for. Although, I gotta say, I was so curious I had to click through, so yours was a pretty effective strategy.

I don’t care at all about sports but I found your post very interesting. How in the world did you do that?! :)

2. vofferl - September 25, 2008

I think your PR example about the closing of the Yankee’s stadium was very interesting. My family follows the Braves, but I have never really been a big fan of baseball. However, the clip you showed is the type o PR that really effects me despite my lack of interest in the sport. Great find!

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